How Does Microsoft Dynamics CRM Promote Social Engagement?
Socially engaging customers is also a very important aspect of customer service. Just by sorting their issues out does not help and a personal bond, though a mix of both professional and personal ought to be formed in order to have a long term association with them lest they get bored and decide to switch vendors.
Socially engaging customers is also a very important aspect of customer service. Just by sorting their issues out does not help and a personal bond, though a mix of both professional and personal ought to be formed in order to have a long term association with them lest they get bored and decide to switch vendors.
Microsoft Social Engagement, implemented by a Microsoft Dynamics Solution Provider who also provides Microsoft Dynamics Support, is both a standalone as well as integrated CRM app that bolsters social engagement with customers and business partners alike.
Some of the newer functionalities introduced for better customer relationship management as well as social engagement are:
- Discussion Boards
- Instragram
- Blogs
- Tumblr and WordPress
- Photo Posting to and from Facebook and Twitter
- Machine Learning with the help of Adaptive Learning and Automated Triage.
- Adaptive Learning enables end users to customize sentiment scoring models and in the process the system learns from it to reach higher sentiment precision.
- On the other hand, Automated Triage automatically detects intention in social posts and through machine learning helps route them as cases and leads into the CRM solution to bolster sales and efficacy.
There are some Offline capabilities as well which allow end users to view, update and add records even while not being connected to any network.
All these have been introduced to Microsoft Dynamics CRM in order to promote better Social Engagement with customers.
Call up your nearest Microsoft Dynamics Solution Provider to install MS Social Engagement for you and also be assured of steady and consistent Microsoft Dynamics Support post installation.
Vivek is a Digital marketing expert at Dynamics Square, specializing in crafting compelling content on advanced tech topics such as ERP, CRM, cloud computing, AI, ML, BI and more. His profound passion for the digital landscape has led him to explore and master diverse fields including SEO, SEM, content strategy, and data-driven marketing.
