The Perry Group Chooses Dynamics Square as the Digital Transformation Partner for Complete Operational Overhaul
Dynamics Square implements scalable digital systems to support Perry’s century of progress and future growth
London, UK—June 10, 2025—Dynamics Square, a Microsoft Dynamics implementation and consulting company, has been recognised as the digital transformation partner for The Perry Group, a century-old manufacturing business based in the West Midlands. The story was featured in Manufacturing Today, marking a significant milestone in the long-standing legacy of The Perry Group as it completes 100 years in operation.
Founded in 1925, The Perry Group has upheld its position as a family-owned manufacturer with a resilient presence in the UK and India. Known for reliable hardware, equestrian, and industrial components, the business has grown steadily over four generations and remains focused on long-term stability and operational strength.
With plans to expand significantly in the next five years, The Perry Group partnered with Dynamics Square to overhaul its operational and customer engagement systems using Microsoft Dynamics 365. The collaboration focused on building a unified structure to support consistency, responsiveness, and practical execution.
A Modern Digital Framework to Support Legacy and Scale
Dynamics Square led the implementation of Microsoft Dynamics 365 Business Central, moving The Perry Group away from legacy systems that limited real-time visibility and integration. The updated ecosystem now connects operations, sales, customer service, and marketing functions through one platform.
This shift included Dynamics 365 Sales, Customer Service, and Customer Insights—Journeys, integrated with their B2B website and e-commerce channels, including Amazon and eBay. As a result, data flows faster across teams, supporting timely decisions and sharper customer communication.
“This collaboration represents a shared commitment to practical innovation,” said Manish Goyal, CEO at Dynamics Square. “The Perry Group has always operated with clarity and purpose. We provided the tools and structure to extend that discipline into every layer of the business. Every solution had a specific role, every integration a reason. That is the kind of partnership we aim for.”
Smarter Warehousing and Operations with Automation at the Core
The Perry Group had already embraced robotics in its warehouse operations. Dynamics Square ensured that Business Central could connect with these systems, creating seamless inventory flow and reducing manual delays.
Further enhancements included import container tracking, inventory planning, shipping cost analytics, and automated invoicing. These additions brought greater control and transparency to procurement, logistics, and finance functions.
“Our role was to simplify what had become unnecessarily fragmented,” said Nitesh Sharma, Head of Business Development at Dynamics Square. “We aligned systems so that business decisions could be made with confidence and speed. The Perry team had a clear vision of outcomes, and our job was to help them reach those goals without overcomplication.”
Long-Term Thinking Meets Focused Execution
The transformation was designed to minimise disruption and maximise long-term impact. Core departments including finance, procurement, sales, and logistics were brought onto a single platform, removing silos and improving reporting accuracy across locations.
The improvements now support each stage of the Perry value chain, from order placement to dispatch. Processes are leaner, with fewer delays and better control, giving teams more time to focus on quality and service.
A Legacy Built on Clarity and Operational Strength
As The Perry Group celebrates 100 years, the business remains rooted in strong family values and practical decision-making. Managing Director Guy Perry credits the company’s longevity to its readiness to adapt without losing sight of its foundation.
With expanded warehousing capacity, a global customer base, and integrated systems supporting daily operations, the company is preparing for a new phase of growth driven by the same values that have carried it through a century.
Reliable Solutions for Manufacturing at Scale
Dynamics Square continues to provide custom-built Microsoft Dynamics 365 solutions to manufacturing clients in the UK and around the world. The team prioritises results, clarity, and long-term usability for every client, from planning to deployment and continuing support.
The Perry Group stands as a clear example of how tailored digital systems can support legacy, agility, and growth all at once.
About Dynamics Square
Dynamics Square is a Microsoft Solutions Partner with expertise in Microsoft Dynamics 365 business applications. With delivery centres in the UK, the US, and India, the company delivers ERP, CRM, Power Platform, and Azure solutions tailored to industry needs. Having transformed over 12 industries and deployed over 500 implementations, clients span manufacturing, distribution, retail, professional services, and more.
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Nitesh, the Sales Head at Dynamics Square UK, is instrumental in enabling businesses to scale effectively, leveraging Microsoft cloud technologies like Dynamics 365, Power Platform, Azure, Copilot, and more.
