10 Best eCommerce CRM Software Solutions UK 2025

Looking for eCommerce CRM software in UK? Running an eCommerce business in the UK has never been more competitive. Customers expect personalised experiences, smooth delivery, and quick responses. Behind the scenes, that means retailers need more than a good website—they need a CRM for eCommerce that ties everything together.

A good CRM doesn’t just store customer details. It tracks buying habits, manages communication, connects with finance and stock, and helps build lasting relationships. For many UK retailers, the right CRM has become the difference between repeat customers and one-off buyers.

So, which platforms are worth looking at in 2025? Below, we’ll go through the 10 best eCommerce CRM solutions in the UK, each with its own strengths, whether you’re a small online shop, a fast-growing brand, or a mid-sized company scaling into new markets. So without any further delay, let's look at the

10 Best eCommerce CRM Software Solutions UK 2025

1. Microsoft Dynamics 365 Sales CRM

Microsoft has steadily positioned Dynamics 365 Sales CRM as a powerful option for eCommerce. What sets it apart is integration—it connects smoothly with Business Central for finance and operations, as well as marketing, customer service, and inventory tools.

For UK retailers, this means sales data doesn’t sit in isolation. You can track a customer from first ad click through to purchase, stock management, and aftercare. Add in Microsoft’s AI agents and Copilot features, and you get predictive insights like “this customer is likely to reorder within 10 days.”

If you’re already working with Microsoft dynamics 365, the transition feels natural. And with local partners (such as Dynamics Square UK), there’s hands-on implementation support.

2. HubSpot CRM

For many small eCommerce businesses in the UK, HubSpot is the go-to because it’s free to start and easy to scale. HubSpot brings together sales, marketing, and customer service under one roof.

What makes it great for online sellers is automation. You can trigger emails when someone abandons a cart, track customer journeys, and personalise offers. The integrations with platforms like Shopify and WooCommerce are reliable, making it a strong choice for retailers starting small but aiming high.

3. Salesforce Commerce Cloud CRM

Salesforce is often the first name people think of when it comes to CRM. For eCommerce, it offers strong personalisation and plenty of automation options. But let’s be honest—it’s not light on the wallet.

Large retailers in the UK who need to manage thousands of SKUs across multiple regions usually find the investment worthwhile. Smaller eCommerce firms often describe Salesforce as “a bit too much” for what they need. Still, if you want deep integrations, advanced analytics, and a platform that scales without blinking, Salesforce remains one of the best.

4. Zoho CRM

Zoho takes a very different approach. It’s budget-friendly, simple to get started with, and flexible enough for most small eCommerce companies. One UK clothing startup we spoke to chose Zoho because they didn’t want their first CRM to feel overwhelming. They just needed order tracking, customer follow-up, and some basic reporting.

Zoho delivered that without fuss—and the best part, they didn’t pay for features they’d never touch. For small online shops, it’s a sensible entry point.

5. Klaviyo CRM

Klaviyo has become a favourite among UK eCommerce retailers for one main reason: it is personalisation. It’s built around email and SMS campaigns that make it feel personalised rather than generic.

Small and mid-sized online shops like how easily it links with Shopify, Magento, and WooCommerce. Whether it’s sending a discount code after cart abandonment or nudging repeat customers with loyalty offers, Klaviyo helps turn browsing into buying.

6. Insightly CRM

Insightly works well for eCommerce firms that also run wholesale or B2B operations. Alongside the usual CRM features, it adds project management and workflow automation.

For UK retailers balancing online orders and bulk contracts, this makes life easier—you can track sales, deliveries, and customer communications in the same place without juggling separate systems.

7. Shopify CRM (via integrations)

Shopify on its own isn’t a CRM, but UK retailers who already use it for their stores often add apps from its marketplace to fill the gap.

From loyalty programs to automated follow-up emails, these integrations create a lightweight CRM experience without needing a separate platform. For small sellers who don’t want another subscription, this “CRM through Shopify” approach keeps things simple.

See Also: Shopify Connector for Microsoft Dynamics 365 

8. Pipedrive

Pipedrive isn’t as well-known as Salesforce or Dynamics 365, but many small UK eCommerce firms swear by it. Why? Because it’s visual, straightforward, and designed to keep sales pipelines moving.

You don’t get all the bells and whistles of a heavyweight system, but you do get clarity. For online retailers who just want to track leads, manage conversations, and avoid losing sales, Pipedrive does the job without drama.

9. Freshworks CRM

Freshworks has been gaining ground thanks to its easy setup and customer support focus. Retailers selling through multiple channels, like Amazon, Shopify, or those who own a store, find it handy to manage conversations in one system.

It’s very useful for UK firms that deal with high volumes of customer queries. Using Freshworks, you can automate responses, route tickets, and still keep track of sales leads at the same time.

10. Capsule CRM

Capsule is a UK-based CRM that’s built with small businesses in mind. It’s simple, affordable, and avoids the complexity that often comes with larger systems.

For eCommerce retailers, Capsule covers the essentials—managing contacts, tracking conversations, and following up on repeat orders. One independent UK retailer we spoke to uses it to keep wholesale and online customer data organised without getting buried in features they’ll never use.

If you’re just starting out or running a lean eCommerce operation, Capsule offers a clean, straightforward way to stay on top of customer relationships.

Final Thoughts

Choosing the “best” CRM for eCommerce in the UK isn’t about picking the biggest name. It’s about selecting the tool that best fits your business requirements. A large retailer with international supply chains may lean toward Salesforce or Dynamics 365 CRM, while a growing Shopify store might be better off with Zoho or Capsule.

What really matters is scalability and integration. As your business grows, the CRM you choose should also grow with it, even without forcing you to rip everything out and start again.

For many UK businesses, Microsoft Dynamics 365 Sales and Business Central strike that balance between power and flexibility. And with a local partner like Dynamics Square UK, you get the added benefit of support that understands both the software and the market you’re operating in. Contact now today!

Some FAQs of eCommerce CRM software

1. What is the best CRM for eCommerce in the UK?

It depends on your size. Small retailers often prefer Zoho or Capsule. Larger firms tend to choose Dynamics 365 or Salesforce.

2. Can Dynamics 365 be used as a CRM for eCommerce?

Yes. Dynamics 365 Sales and Business Central with CRM both support eCommerce processes like sales tracking, customer insights, and inventory sync.

3. Which CRM is best for small eCommerce businesses?

Dynamics 365 CRM, Zoho CRM and Capsule CRM are popular among small UK retailers thanks to their affordability and ease of use.

4. How is Dynamics 365 different from other CRMs?

Dynamics 365 integrates deeply with Microsoft tools and offers ERP-level features through Business Central—going beyond just sales tracking.

5. Where can I get help with Dynamics 365 in the UK?

Dynamics Square UK provides consultancy, implementation, and support for both Dynamics 365 Sales and Business Central.